“We want you to come to Australia and enjoy a holiday here … move all the way around the country,” Mr Morrison said.
“At the same time, join our workforce and help us in our agricultural sector, in our hospitality sector, and so many of the other parts of the economy that rely on that labour.”
Regarding international students, Mr Morrison said he was encouraging them to be back for the start of the university year as a “thank you for choosing Australia”.
“But we also want them to come here and to be filling some of these critical workforce shortages, particularly those who are working and being trained in health care, aged care, those types of sectors, that will be incredibly helpful,” he said.
The government will also give $3 million to Tourism Australia for a marketing campaign targeting backpackers and students.